In a move that’s sure to excite motorcycle enthusiasts, Royal Enfield has teamed up with Amazon India to sell its entire lineup of 350cc bikes on the popular e-commerce platform. This means you can now browse and purchase models like the iconic Classic 350, the timeless Bullet 350, the nimble Hunter 350, and the comfortable Meteor 350 right from your couch.This is a significant step for the brand in expanding its digital reach and making its motorcycles more accessible to a wider audience, especially those who prefer the convenience of online shopping. The partnership kicks off just ahead of the festive Diwali season, a time when vehicle sales typically see a major spike.How Does it Work?The process is designed to be straightforward. Customers can visit the dedicated Royal Enfield brand store on Amazon to check out the different models, colors, and features.The platform will also offer flexible payment options to make the purchase smoother.But this isn't just an "add to cart and it shows up at your door" kind of deal. While the initial browsing and booking happen on Amazon, the crucial final steps are still handled by the experts. Once a booking is made online, the delivery, paperwork, and all after-sales service will be managed by the customer's preferred local Royal Enfield dealershipThis hybrid approach blends the ease of online shopping with the trusted support of an established dealer network.Where is it Available?To start, this new online purchasing option is available in five major cities:AhmedabadChennaiHyderabadNew DelhiPuneThis isn't Royal Enfield's first venture into e-commerce. The brand already has a similar partnership with Flipkart, covering cities like Bengaluru, Kolkata, and Mumbai. With the addition of Amazon, Royal Enfield's online footprint now extends to a total of 10 major cities across the country, signaling a clear strategy to meet customers where they areThe brand's Amazon store will be a one-stop-shop, also featuring genuine accessories, riding gear, and official merchandise.
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