Airtel yesterday announced a landmark partnership with leading AI developer Perplexity, a move that immediately benefits the company’s 360 million customers. Through the new collaboration, all Airtel subscribers—be they mobile, broadband, or DTH—are entitled to a complimentary twelve-month subscription to Perplexity Pro, the premium tier of the award-winning search-and-answer engine. Perplexity Pro’s AI, noted for delivering highly researched, real-time responses within a conversational interface, normally retails for ₹17,000 per year.Subscribers are already voicing their satisfaction. The Pro plan unlocks a suite of advanced capabilities, including access to cutting-edge AI models such as Daily Pro Search, GPT 4.1, and Perplexity Cloud. In addition, Airtel customers can generate images, upload files, and explore experimental features in Perplexity Labs—services that would otherwise incur separate fees. The Scale of the offering, extended to the entire Airtel user base, signals the company’s commitment to embedding cutting-edge AI within the everyday mobile and home experience.Subscriptions: Perplexity Pro (12 Months)Price: ₹17,000** Offer: Free for Airtel customers** Eligibility: Airtel Mobile, Wi-Fi, and DTH Users How to activate the free subscription Airtel customers qualify for the complimentary Perplexity Pro subscription by logging into the Airtel Thanks app. Upon successful login, the app will grant users access to the service at no charge. What is Perplexity?Perplexity is an AI-driven research assistant that delivers precise answers to user queries by synthesising information from a wide array of scholarly and web-based sources. The Pro tier includes access to enhanced AI models, such as GPT 4.1 and Cloud, enabling dynamic multimedia generation and sophisticated conversational capabilities. Subscribers may therefore not only receive text-based insights but also generate AI-created images in response to their queries.
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