Suspense crime, Digital Desk : Cricket superstar Virat Kohli is making a powerful move off the field, stepping into the world of business as a key investor and strategic partner for Agilitas Sports, an ambitious new sportswear and athleisure company. This long-term partnership aims to build a next-generation Indian sportswear brand with a global footprint.In a significant show of commitment, Kohli has invested Rs 40 crore in the company as the first part of a larger, five-year deal. This move marks him not just as a celebrity endorser but as a foundational partner who will play a crucial role in shaping the brand's future.For Kohli, this venture is a natural extension of his passion for fitness and his desire to see an Indian brand compete on the world stage. "I'm thrilled to partner with Agilitas Sports," he stated. "Joining a company with a vision to transform the sportswear industry is a massive opportunity. I am excited to be part of the journey to build a homegrown brand that is set to redefine the athletic landscape."Agilitas Sports is the brainchild of seasoned industry veterans, including former Puma India & South East Asia Managing Director, Abhishek Ganguly, who is a co-founder. The company has a bold vision to become a "full-stack" solution for the sportswear market, controlling everything from product design and manufacturing to retail.The company has already made significant headway, having recently raised Rs 430 crore in funding and acquired Mochiko, a leading sports footwear manufacturer. This gives Agilitas immediate access to established manufacturing capabilities, a key advantage in the competitive market.Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, expressed his excitement about the partnership, highlighting Kohli's invaluable insights. "Virat is not just the greatest athlete of our generation but also a phenomenal partner who will help us build one of the most exciting consumer stories of our time," he said.This partnership is strategically timed to tap into India's booming sportswear market. Agilitas aims to fill the gap between high-end international brands and the largely unorganized local market, offering high-quality, innovative products for athletes and everyday consumers alike. With Kohli's global influence and the founders' deep industry expertise, Agilitas Sports is poised to become a major contender in the sportswear world.
Around the web
