
The Delhi High Court has taken a firm stand against the spread of misinformation targeting spiritual leader Sadhguru Jaggi Vasudev, ordering Google to put a stop to fake and defamatory content on its platforms. This move comes after a series of petitions from Sadhguru and the Isha Foundation highlighted the growing problem of online scams and fake news using his identityOne of the most concerning issues brought before the court was the proliferation of AI-generated deepfake videos and misleading advertisements on YouTube.Some of these ads went as far as to falsely claim that Sadhguru had been arrested, using his likeness to lure people into fraudulent schemes. The court has stated that the publication of such ads must be stopped immediatelyThis isn't the first time the court has stepped in. Back in May 2025, the Delhi High Court had already granted protection to Sadhguru's personality rights, ordering Google to take down infringing content and disable the channels responsible. However, with the continued rise of deceptive ads and AI-driven misinformation, the court has now urged Google to take more proactive measuresInstead of just waiting for individual complaints from the Isha Foundation, the court has directed Google to use its own technology to identify and block misleading content. The court has also suggested that Google and the Isha Foundation should work together to find a lasting solution to this problem, so that the foundation doesn't have to repeatedly seek legal action for every new piece of fake content that appears.The legal action also addresses a broader issue of online defamation. In a separate instance, the court ordered a YouTuber to remove a video that made unverified and defamatory allegations against the Isha Foundation The court noted that the video's title was "clickbait" designed to attract attention and that its contents were based on unverified material.This series of court orders highlights the ongoing struggle against the misuse of public figures' identities in the digital age. With the rise of AI and deepfake technology, the court's emphasis on proactive measures by tech giants like Google could set an important precedent in the fight against online misinformation
Around the web