The Delhi government is preparing to roll out a new excise policy that will overhaul the city's liquor retail landscape by establishing larger, premium, government-operated stores and permanently keeping private players out of the business. The draft for the new policy, which is in its final stages, aims to enhance the consumer experience and ensure a transparent, socially responsible framework for alcohol sales in the capitalA high-level committee, formed by Chief Minister Rekha Gupta and headed by PWD Minister Parvesh Verma, is finalising the proposals.A key recommendation is to move away from the current small, often cramped, liquor vends to more spacious and modern outlets, preferably located in malls and commercial complexes The proposed size for these new premium shops is between 500 and 1,000 square feet, a significant increase from the current standard of 300 square feet.This initiative is designed to create a more organized and welcoming environment, particularly to address concerns that women often hesitate to visit the existing outlets.The new policy will be exclusively managed by four government corporations: the DSIIDC, DTTDC, DSCSC, and DCCWS, which together run over 700 liquor stores.This decision marks a definitive move away from the model of private retail, which was a core component of the controversial 2021-22 excise policy that was later scrapped amid allegations of corruption The government reverted to the old system in September 2022, which has been extended until March 31, 2026.Another significant change will be the restructuring of the profit margin system. Currently, retailers have a fixed margin of₹50 per bottle for Indian Made Foreign Liquor (IMFL) and₹100 for imported brands, which is seen as a disincentive to stock high-end products.The new policy proposes to raise this margin to encourage a wider variety of premium brands and prevent the aggressive "brand pushing" of cheaper liquors.Chief Minister Rekha Gupta has emphasized that "social security will remain the top priority," ensuring the policy does not negatively impact vulnerable sections of society. To this end, the draft includes recommendations for stricter zoning laws to ensure liquor stores are located away from residential areas, schools, and religious places.The draft policy is expected to be sent to the cabinet and the Lieutenant Governor for approval soon, after which it will be opened for public consultation before implementation.
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