In a powerful display of unity, Telangana's Chief Minister A. Revanth Reddy has joined forces with Tollywood superstars Ram Charan and Vijay Deverakonda to launch a major anti-drug campaign aimed at protecting the state's youth. The initiative, titled "Drug-Free Hyderabad," marks a significant collaboration between the government, the police, and the influential Telugu film industry.At a high-profile event in Hyderabad, CM Reddy declared a "zero-tolerance policy" towards narcotics, vowing to make Telangana a drug-free state. "We will not spare anyone involved in drug-related activities," he announced, emphasizing the government's commitment to eradicating the menace. A key part of the launch was the unveiling of a powerful short film on drug awareness, directed by acclaimed filmmaker Anil Ravipudi.<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Drug abuse breaks families, destroys futures, and demolishes dreams.<br>We should all take a stand against it and be vigilant in safeguarding our society and the future. <br><br>I appreciate the Hon'ble CM of Telangana Shri. <a href="https://twitter.com/revanth_anumula?ref_src=twsrc%5Etfw">@revanth_anumula</a> Garu, the Telangana Anti Narcotics Bureau and… <a href="https://t.co/37bG78w3n2">pic.twitter.com/37bG78w3n2</a></p>— Ram Charan (@AlwaysRamCharan) <a href="https://twitter.com/AlwaysRamCharan/status/1938257077908213990?ref_src=twsrc%5Etfw">June 26, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Adding their star power to the crucial cause, Ram Charan and Vijay Deverakonda delivered passionate speeches, urging young people to stay away from substance abuse.Ram Charan spoke about the film industry's social responsibility, stating, "It is our duty to stand by the government and the police in this fight. We have a responsibility to our society and must protect the future of our youth." He pledged his and the industry's full support for the campaign.Vijay Deverakonda made a direct and impactful appeal to his young fans. "Drugs are not cool," he stated firmly. "They destroy your health, your mind, and your future. True happiness comes from focusing on your goals, spending time with family, and achieving your dreams, not from a temporary high."The event, also attended by Hyderabad Police Commissioner Kothakota Sreenivasa Reddy, highlights a strategic move to leverage the immense influence of cinema stars to spread a vital message. By presenting a united front, leaders and role models hope to steer the next generation toward a healthier and safer future.
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