In a turn that may change India's premium bakery market, private equity firm Chryscapital is reported to be in the final stages of its discussions to buy a controlling interest in the award winning gourmet square bakery chain, Theobroma. Their close associates suggest that the deal might reach around 2410 crore rupees.Theobroma, as it is well known, offers an extensive range of delicious and high quality cake, brownies, pasteries and other snacks. They enjoyed and continue to enjoy a significant portion of the indian market that has shifted towards premium offerings. Gourmet and lavish fast food is gaining popularity with nearly all Walks of Life. This acquisition shows increasing investor confidence in Theobroma and Indian Food and Beverage Brands.As one of the world's leading private equity investors and growth-stage equity firms, Chryscapital is looking to increase Theobroma's distribution channels and operations. Both companies would benefit sustainably from accelerated initiative investments through new leadership after the deal goes through.
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