SUVs are the Driving Force Behind Lexus's Growth in India

It seems like SUVs are becoming the go-to choice for luxury car buyers in India, and Lexus's latest sales numbers are a clear indicator of this trend. The brand is seeing some impressive growth, and it’s their lineup of SUVs that's doing most of the heavy lifting, accounting for more than half of their recent success.The popular Lexus RX model, in particular, has had a great year. From January to September 2025, sales for the RX went up by 18% compared to the same time last year.The momentum really picked up in September, with sales for the month jumping a massive 38% year-on-yearBut it’s not just the RX. The entire Lexus SUV family, including the NX, RX, and LX models, is performing exceptionally well. In September 2025, the combined sales for their SUVs saw a 58% increase compared to the previous year. This surge means that SUVs made up 54% of Lexus India’s total sales for that month.This shift isn't a surprise to the company. The President of Lexus India, Hikaru Ikeuchi, noted that the luxury SUV segment is seeing remarkable growth. He mentioned it's being driven by changing lifestyles and people looking for more versatile cars. He pointed to the RX as the foundation of their SUV portfolio, a model that continues to connect well with customers. While models like the NX are also bringing in new buyers and posting strong numbers, it's clear the move toward bigger, more flexible vehicles is here to stay.To make owning one of their vehicles a bit easier, Lexus has also recently introduced a "Smart Ownership Plan" for its popular ES, NX, and RX models, offering more flexibility and an assured buyback option It's a smart move that shows they're listening to what the market wants, and right now, it's clear the market wants SUVs.