Skoda has found its star player in the Indian market, and its name is the Kylaq. The recently launched compact SUV has done more than just add a new model to the lineup; it has completely transformed the company's sales figures and put Skoda firmly in the spotlight of the competitive auto industry.Since hitting the roads, the Kylaq has been the driving force behind a massive surge in Skoda's sales. In fact, it has been so popular that it now accounts for the majority of the brand's total sales in India. In the first seven months of 2025, an incredible 65% of all Skodas sold were the Kylaq. To put that in numbers, out of 4,971 cars Skoda sold in August 2025, a whopping 3,099 of them were the Kylaq.This success story isn't just about one popular car; it's about how that car has lifted the entire brand. Thanks largely to the Kylaq, Skoda's overall year-over-year sales for August jumped by an impressive 79%. The company also celebrated its best-ever half-yearly sales in the first six months of 2025, a milestone largely credited to the demand for its new compact SUV his performance has even helped Skoda climb the industry ranks to become one of the top seven car manufacturers in the country by sales volumeSo, what's the secret behind the Kylaq's instant success?It seems to be a combination of getting the basics right. The Kylaq entered the very popular and crowded compact SUV segment but managed to stand out. Customers have been drawn to what they expect from a Skoda: a solid build, a focus on safety, and European design and engineering.Another major factor has been the smart pricing. By highly localizing the production (reportedly up to 96%), Skoda has been able to offer the Kylaq at a competitive price pointThis, combined with a wide range of variants that cater to different budgets and needs, has made the SUV an attractive option for a large number of buyersThe company's expanding network of showrooms and service centers across the country has also made the brand more accessible to people in smaller towns and cities.While the Kylaq is bringing a lot of new customers to the Skoda family, there are some signs that its popularity might be affecting sales of its siblings, the Kushaq SUV and the Slavia sedan, which have seen a dip in numbers However, the company maintains that the models are designed for different types of customers and aren't directly competing with each other.Regardless, one thing is clear: the Kylaq has not just been a successful launch; it's been a game-changer for Skoda in India, propelling the brand to new heights
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